Wild Rosella Jam 200g

Rosella (Hibiscus sabdariffa): Australia’s Wild Superfood

A symbol of resilience and flavor, Rosella has a deep-rooted history in Australia, believed to have arrived thousands of years ago via Indonesian trade. Over centuries, it has adapted to the Australian landscape, developing unique characteristics that set it apart from other global varieties—making it a true national treasure.

Thriving in the wild across Queensland, New South Wales, the Northern Territory, and Western Australia, Rosella flourishes in diverse climates but remains sensitive to frost. Due to its increasing popularity, it is now commercially grown, ensuring its bold, tangy flavor continues to be a staple in Australian kitchens.

A Burst of Flavor & Nutrition

Rosella’s vibrant red calyxes aren’t just visually striking—they’re packed with vitamin C and antioxidants, delivering a sweet-tart punch reminiscent of mixed berries and rhubarb. From rich jams and jellies to refreshing teas, sauces, and artisanal drinks, this wild superfood elevates both sweet and savory creations with its bold, citrusy zing.

Why Rosella?

✔ Uniquely Australian – Adapted and grown for centuries in Australian soil

✔ Nutrient-Rich – High in vitamin C and antioxidants

✔ Versatile – Ideal for jams, teas, syrups, sauces, cocktails & more

✔ Bold Flavor – A perfect balance of tart, citrus, and berry-like sweetness

From the rainforest to your plate—Rosella is more than a plant; it’s a taste of Australia’s history and nature in every bite.